Collection page SEO — title, meta, and homepage link preview
Current vs proposed for the 5 brand collections that get 5,200+ impressions/quarter but only 7 clicks. Nothing has been published — this is a review document.
5 collection pages — title + meta side-by-side
Left = what's live now. Right = proposed change. SERP snippet mockup below shows how each would appear in Google.
📂 /collections/hino — Hino Truck Parts
▼ Current title
Hino Truck Parts | Aftermarket Hino 155, 195, 238 & 268 Parts | EverTrust
73 chars — TRUNCATED in Google (cuts after ~60)
Current meta
Shop aftermarket Hino truck parts for 155, 195, 238, 258, 268 & 338 series. Headlights, bumpers, grilles, mirrors, body panels & more. Save up to 50% vs OEM. Fast shipping Canada & USA.
189 chars — TRUNCATED (cuts after ~155)
evertrustparts.com › collections › hino
Hino Truck Parts | Aftermarket Hino 155, 195, 238 & 26...
Shop aftermarket Hino truck parts for 155, 195, 238, 258, 268 & 338 series. Headlights, bumpers, grilles, mirrors, body panels & more. Save up to 50% v...
▲ Proposed title
Hino Aftermarket Parts — 155/195/238/268 — Save 50%
52 chars — fully visible
Proposed meta
Aftermarket Hino parts for 155, 195, 238, 268 & 338 — headlights, bumpers, mirrors at up to 50% off OEM. Free 24-hour shipping in US & Canada.
147 chars — fully visible
evertrustparts.com › collections › hino
Hino Aftermarket Parts — 155/195/238/268 — Save 50%
Aftermarket Hino parts for 155, 195, 238, 268 & 338 — headlights, bumpers, mirrors at up to 50% off OEM. Free 24-hour shipping in US & Canada.
📂 /collections/isuzu — Isuzu Truck Parts
▼ Current title
Isuzu NPR, NRR & NQR Truck Parts | Aftermarket Isuzu Parts | EverTrust Parts
76 chars — truncated
Current meta
Shop aftermarket Isuzu truck parts for NPR, NRR, NQR & ELF models. Headlights, bumpers, grilles, mirrors & more. Fast shipping across North America. Save up to 50% vs dealer prices.
187 chars — truncated
evertrustparts.com › collections › isuzu
Isuzu NPR, NRR & NQR Truck Parts | Aftermarket Isuzu Parts...
Shop aftermarket Isuzu truck parts for NPR, NRR, NQR & ELF models. Headlights, bumpers, grilles, mirrors & more. Fast shipping across North Amer...
▲ Proposed title
Isuzu NPR / NRR / NQR Parts — Up to 50% Off OEM
48 chars — fully visible
Proposed meta
Aftermarket Isuzu NPR, NRR, NQR & FVR parts — headlights, bumpers, grilles, mirrors. Save up to 50% vs dealer. Free 24-hour shipping in US & Canada.
152 chars — fully visible
evertrustparts.com › collections › isuzu
Isuzu NPR / NRR / NQR Parts — Up to 50% Off OEM
Aftermarket Isuzu NPR, NRR, NQR & FVR parts — headlights, bumpers, grilles, mirrors. Save up to 50% vs dealer. Free 24-hour shipping in US & Canada.
📂 /collections/kenworth — Kenworth Truck Parts
▼ Current title
Kenworth Parts Online | T680, T880, W900, T800 Parts | EverTrust
64 chars — borderline truncation
Current meta
Buy Kenworth truck parts online for T680, T880, W900, T800 & T660 models. Aftermarket headlights, bumpers, grilles, mirrors & body panels. Save up to 50% vs OEM. Fast shipping Canada & USA.
192 chars — truncated
evertrustparts.com › collections › kenworth
Kenworth Parts Online | T680, T880, W900, T800 Parts...
Buy Kenworth truck parts online for T680, T880, W900, T800 & T660 models. Aftermarket headlights, bumpers, grilles, mirrors & body panels. Save up...
▲ Proposed title
Kenworth Parts — T680, T880, W900 — 50% Off Dealer
51 chars — fully visible
Proposed meta
Aftermarket Kenworth truck parts for T680, T880, W900 & T800. Headlights, grilles, bumpers, mirrors at up to 50% off dealer. Free 24-hour shipping.
148 chars — fully visible
evertrustparts.com › collections › kenworth
Kenworth Parts — T680, T880, W900 — 50% Off Dealer
Aftermarket Kenworth truck parts for T680, T880, W900 & T800. Headlights, grilles, bumpers, mirrors at up to 50% off dealer. Free 24-hour shipping.
📂 /collections/freightliner — Freightliner Truck Parts
▼ Current title
Freightliner Truck Parts Online | Cascadia, M2, Columbia Parts | EverTrust
74 chars — truncated
Current meta
Buy Freightliner truck parts online. Aftermarket parts for Cascadia, M2 106, Columbia & Century models. Headlights, bumpers, mirrors, grilles & more. Up to 50% off dealer prices. Fast shipping.
196 chars — truncated
evertrustparts.com › collections › freightliner
Freightliner Truck Parts Online | Cascadia, M2, Columbia...
Buy Freightliner truck parts online. Aftermarket parts for Cascadia, M2 106, Columbia & Century models. Headlights, bumpers, mirrors, grilles & mor...
▲ Proposed title
Freightliner Cascadia & M2 Parts — Save 50% vs Dealer
54 chars — fully visible
Proposed meta
Aftermarket Freightliner parts: Cascadia, M2, Columbia. Headlights, bumpers, mirrors at up to 50% off OEM. Free 24-hour shipping in US & Canada.
148 chars — fully visible
evertrustparts.com › collections › freightliner
Freightliner Cascadia & M2 Parts — Save 50% vs Dealer
Aftermarket Freightliner parts: Cascadia, M2, Columbia. Headlights, bumpers, mirrors at up to 50% off OEM. Free 24-hour shipping in US & Canada.
📂 /collections/international — International Truck Parts
▼ Current title
International Truck Parts | Aftermarket LT, ProStar, 4300 Parts | EverTrust
75 chars — truncated
Current meta
Shop aftermarket International truck parts for LT625, ProStar, 4300, DuraStar & WorkStar models. Headlights, bumpers, mirrors, body panels & more. Save up to 50%. Free shipping on qualifying orders.
200 chars — truncated
evertrustparts.com › collections › international
International Truck Parts | Aftermarket LT, ProStar, 4300...
Shop aftermarket International truck parts for LT625, ProStar, 4300, DuraStar & WorkStar models. Headlights, bumpers, mirrors, body panels & mo...
▲ Proposed title
International LT, ProStar & 4300 Parts — 50% Off OEM
53 chars — fully visible
Proposed meta
Aftermarket International parts for LT625, ProStar, DuraStar 4300 & WorkStar. Headlights, bumpers, mirrors at up to 50% off dealer. Free 24h shipping.
152 chars — fully visible
evertrustparts.com › collections › international
International LT, ProStar & 4300 Parts — 50% Off OEM
Aftermarket International parts for LT625, ProStar, DuraStar 4300 & WorkStar. Headlights, bumpers, mirrors at up to 50% off dealer. Free 24h shipping.
Homepage internal-linking mockup
Currently, your homepage doesn't visibly link to the 5 brand collections above the fold. Adding a prominent brand-tile row passes link equity and CTR to those pages.
Above-the-fold homepage layout
▼ CURRENT — Brand collections buried in main nav only
Logo · Search · 🛒 | Shop All · Isuzu · Hino · Kenworth · Intl · Peterbilt · Freightliner · Volvo · Mitsubishi · Mack · Apply For B2B · Can't Find Your Part?
[ Hero banner — currently large image with no brand-collection links ]
↓ Featured products / generic content ↓
▲ PROPOSED — Brand tile row added directly below hero
Logo · Search · 🛒 | Shop All · Isuzu · Hino · Kenworth · Intl · Peterbilt · Freightliner · Volvo · Mitsubishi · Mack · Apply For B2B · Can't Find Your Part?
[ Hero banner ]
SHOP BY TRUCK BRAND
FREIGHTLINERCascadia · M2 · Columbia
KENWORTHT680 · T880 · W900
INTERNATIONALLT · ProStar · 4300
ISUZUNPR · NRR · NQR
HINO155 · 195 · 238 · 268
SEO impact: 5 dofollow internal links from your homepage to these collection pages. Your homepage currently passes most of its authority to product pages randomly — this redirects it to the pages that actually capture brand-name searches.
Schema markup (currently missing)
Your collection pages don't have CollectionPage structured data. Adding it lets Google show enhanced results (breadcrumb trail, item count, etc.). I can deploy via theme or a metafield.
Recommendation: Add BreadcrumbList + CollectionPage schema to each of these 5 pages. Tiny code change. Zero downside.
Summary of proposed changes
Three things — none of them risky, all reversible:
-
5 new title tags + 5 new meta descriptions (shorter, more compelling, savings hook in title — table above)
-
Brand tile row on the homepage directly below your hero, linking to each of the 5 collection pages
-
CollectionPage + BreadcrumbList schema deployed to all 5 collections
Realistic timeline: Approve and I push the changes today. Google re-crawls and re-indexes within 3–14 days. You'll see position movement within 2–4 weeks. Expected: pages move from position 30–60 to position 8–20. That's not page 1 yet — that requires backlinks (separate playbook below).